RTBlog
If you watched even one inning of the World Series, you probably noticed that all of the Red Sox players had beards, most of which were unkempt. And considering the … Read the whole story
Mobile ad platform xAd this week announced a new retargeting tool that links out-of-home and mobile advertising based on location. The tool finds users … Read the whole story
- COMMENTARY
Addressing a brand's image, reaching its target audience, or simply maintaining an existing base requires thoughtful direction as consumers consume more content on more … Read the whole story
Human Demand, a mobile demand-side platform (DSP), has announced a partnership with Semcasting, an audience targeting platform. The partnership will allow buyers using Human … Read the whole story
- COMMENTARY
Programmatic platforms and bidding systems were designed to democratize the display-ad space. These solutions meant that advertisers would no longer need to spend on … Read the whole story
- COMMENTARY
The Guardian has posted an opinion piece arguing that client-side marketers should care about real-time bidding (RTB). The article names brand protection, agency accountability, … Read the whole story
- COMMENTARY
Multiply the $2.5 trillion of purchasing power controlled by mothers (BSM Media) by the 50% of moms who used a mobile device to make … Read the whole story
In three years, about half of all media campaigns are expected to be multiscreen campaigns. Multiscreen is defined as two or more screens -- … Read the whole story
- COMMENTARY
CBSNews.com will try something a little unusual with its JFK commemoraion of the 50th anniversary, streaming its 1963 coverage online in what would have … Read the whole story
