RTBlog
by Tyler Loechner, Staff Writer
"I call into question that chart everyone has been talking about," Barry Lowenthal, president of MDC Partners' The Media Kitchen, said on a panel at this morning's OMMA Premium event. … Read the whole story
by Tyler Loechner
The vast majority of advertisers (85%) are currently using a programmatic approach to media buying, with 64% saying they are doing so "aggressively." Within … Read the whole story
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by Tyler Loechner
Theoretically, Big Data and improved targeting gives the little guy just as good a chance of reaching their customer at the right time as … Read the whole story
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by Tyler Loechner
Ad technology provider Ampush on Monday announced that it has sold its Actions Business Unit. The company will use the money from the sale … Read the whole story
by Steve McClellan
Clients are still figuring out what the marketing integration process is, says SMG's global operations president. And the new firm, Zero Dot, is designed … Read the whole story
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by Joe Mandese
One of the hottest trends in the so-called "programmatic premium" space is publishers setting up their own in-house trading desks to extend their audience … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Drum reported that Dominic Trigg, UK managing director of media buying platform Rocket Fuel, said for real-time bidding (RTB) the industry needs to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Adweek this week posted an article, titled "Programmatic for Dummies," in an attempt to answer: "What is programmatic anyway?" Read the whole story