RTBlog
"I call into question that chart everyone has been talking about," Barry Lowenthal, president of MDC Partners' The Media Kitchen, said on a panel at this morning's OMMA Premium event. … Read the whole story
The vast majority of advertisers (85%) are currently using a programmatic approach to media buying, with 64% saying they are doing so "aggressively." Within … Read the whole story
Theoretically, Big Data and improved targeting gives the little guy just as good a chance of reaching their customer at the right time as … Read the whole story
Ad technology provider Ampush on Monday announced that it has sold its Actions Business Unit. The company will use the money from the sale … Read the whole story
Clients are still figuring out what the marketing integration process is, says SMG's global operations president. And the new firm, Zero Dot, is designed … Read the whole story
One of the hottest trends in the so-called "programmatic premium" space is publishers setting up their own in-house trading desks to extend their audience … Read the whole story
- COMMENTARY
The Drum reported that Dominic Trigg, UK managing director of media buying platform Rocket Fuel, said for real-time bidding (RTB) the industry needs to … Read the whole story
- COMMENTARY
Adweek this week posted an article, titled "Programmatic for Dummies," in an attempt to answer: "What is programmatic anyway?" Read the whole story
