RTBlog
Vieawbility and transparency are two of the biggest topics in the exchange-based marketplace today. My question is: Why don't more ad networks force their publishers to be transparent about viewability … Read the whole story
Placemedia, a programmatic exchange for TV ads, is expected to next week announce that independent ad agency Karlen Williams Graybill Advertising has joined its … Read the whole story
- COMMENTARY
What can retailers do to test and ensure their display campaigns are working? First is working with partners you trust. Without a basic level … Read the whole story
Gourmet Ads, a food advertising network with their own real-time bidding (RTB) exchange, on Thursday announced the addition of viewability reports about the publishers … Read the whole story
- COMMENTARY
Ad:Tech New York this week is chock-full of new ad tech companies trying to carve a niche for themselves in the digital marketing space. … Read the whole story
Video ad-serving and tracking firm Vindico just expanded its partnership with Publicis Groupe's VivaKi. Vindico's Adtricity service will be used to track and measure … Read the whole story
"This acquisition strengthens our positioning in the Big Data space and solidifies our strategic architecture. Combining this world-class Web Marketing platform with our existing … Read the whole story
XL Marketing this week acquired the Adchemy Actions division of Adchemy, a real-time analytics provider. XL Marketing positions themselves as a marketing and CRM … Read the whole story
- COMMENTARY
I love numbers. So I've always been one of those creatives who embraced data and analytics. I believe data can inform better creative, and … Read the whole story
StartMeApp, a mobile advertising network, has announced its acquisition of digital advertising trading desk AdNubo. The acquisition will bring AdNubo's technology for desktop real-time … Read the whole story
