RTBlog
by Tyler Loechner, Staff Writer
RTM Daily explores the "complexity of translation" with Adap.tv's Phil Duffield, MD of Australia, and Qz Hashimoto, MD of Japan. Is the exchange-based marketplace so complex that it will hinder … Read the whole story
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by Richard Whitman, Columnist
Picture a dwarf--that would be Havas CEO David Jones--looking up and shaking his fist at a Goliath-sized two-headed giant (Maurice and John) and saying … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jed Meyer was recruited by Nielsen out of college and from there launched a stellar career that took him all across the United States … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More mobile shoppers may soon be facing offers with higher relevance. After navigating the expansive exhibition area of Ad Tech in New York this … Read the whole story
COMMENTARY
by Jessica Thorpe
Consumers are now empowered with the ability to share their experiences with products and brands across retail, social and brand-owned properties. It is imperative … Read the whole story
by Tyler Loechner
Kantar Media has announced additions to its SRDS.com database offering, including the ability for marketers and agencies to compare digital ad networks, exchanges, and … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
AdNews interviewed Daniel Schotland, VP of operations at TubeMogul, and he argued that media agencies could end up in a "programmatic or bust situation." Read the whole story
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by Tyler Loechner
ShermansTravel Media has selected Lotame as their data management platform (DMP). The partnership comes at a time when travel marketers are increasingly adopting Big … Read the whole story
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by P.J. Bednarski
Tremor Video, the digital advertising solutions company that has fought a sometimes-uphill battle educating Wall Street about the prospects for online video advertising, missed … Read the whole story
by Gavin O'Malley
From shopping histories to demographic details, average consumers now understand the value of their "data," and increasingly, expect to be rewarded for sharing such … Read the whole story