RTBlog
If you would have asked me back when I started out covering this business in the paleolithic era of analogue media, which publisher would be the most likely to adapt … Read the whole story
In a sweeping sell-off, shares of publicly traded online ad technology stocks plunged to or near their all-time lows on Friday in what appears … Read the whole story
Data on the Q3 use of the Facebook Exchange (FBX), Facebook's real-time bidding advertising exchange, has been out for a while now, but new … Read the whole story
The Exchange Lab, a London-based multi-platform programmatic exchange, has announced its expansion to the U.S. The company is opening offices in New York and … Read the whole story
Is the downward pressure on ad pricing wrought by real-time bidding platforms and other technologies crippling the publishing industry? One firm argues that it … Read the whole story
- COMMENTARY
The Halloween candy is now on clearance and the turkeys are on display. That means one thing: We're at the cusp of holiday shopping … Read the whole story
- COMMENTARY
There are so many haters of real-time marketing out there. Mike Proulx wrote about it as a predatory weed, Carree Syrek wants us to … Read the whole story
