RTBlog
by Tyler Loechner, Staff Writer
A new study has revealed that real-time marketers might not be so good at the whole real-time thing, after all. In fact, the CMO Council study gives "Real-Time Delivery of … Read the whole story
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by Tyler Loechner
As the programmatic space revolves around efficient targeting and reaching "the right consumer, at the right time, in the right place," some recently released … Read the whole story
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by Tyler Loechner
OneSpot this morning announced that it has secured $5.3 million in a Series A financing round. The round was led by Mohr Davidow Ventures, … Read the whole story
by Laurie Sullivan
Yahoo will auction more than 100 domain names from its portfolio beginning Thursday, as the company's CEO Marissa Mayer continues to clean house. The … Read the whole story
COMMENTARY
by Chris Sukornyk
Everyone's getting excited about the possibilities of sponsored content. It's no surprise, then, that companies Federated Media, OneSpot, and PulsePoint are gunning for a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Adap.tv has floated some interesting data about the power of football to draw consumers not only to TV, but to online sites too, and … Read the whole story