RTBlog
by Tyler Loechner, Staff Writer
The old proverb says that curiosity killed the cat, but in the case of programmatic advertising, curiosity is proving to be the lifeblood. The IAB hosted a panel on programmatic … Read the whole story
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by Steve McClellan
Omnicom Media Group has unveiled a new Data Management Platform with campaign performance reporting and audience targeting capabilities on a single global platform. The … Read the whole story
COMMENTARY
by Avi Goldwerger, Op-Ed Contributor
By serving an ad to a non-human or by having an ad clicked by one, advertising dollars are going to waste. It is an … Read the whole story
by Joe Mandese
MdotLabs, a start-up developing software to help advertisers, agencies, trading desks and demand-side platforms detect and defend against traffic-bots -- fraudulent non-human traffic to … Read the whole story
COMMENTARY
by Jason Hoch
Now that things have somewhat settled with social media, the industry is facing a pendulum shift in the other direction. There is an opportunity … Read the whole story
by Laurie Sullivan
Brand marketers have begun to realize there is a chasm between the access to data they need and what is actually available to them … Read the whole story
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by Tyler Loechner
"'[Company] is changing the game by extending the size of our [prospect] universe exponentially. They allow us to find more precise segments within our … Read the whole story