RTBlog
The old proverb says that curiosity killed the cat, but in the case of programmatic advertising, curiosity is proving to be the lifeblood. The IAB hosted a panel on programmatic … Read the whole story
Omnicom Media Group has unveiled a new Data Management Platform with campaign performance reporting and audience targeting capabilities on a single global platform. The … Read the whole story
- COMMENTARY
By serving an ad to a non-human or by having an ad clicked by one, advertising dollars are going to waste. It is an … Read the whole story
MdotLabs, a start-up developing software to help advertisers, agencies, trading desks and demand-side platforms detect and defend against traffic-bots -- fraudulent non-human traffic to … Read the whole story
- COMMENTARY
Now that things have somewhat settled with social media, the industry is facing a pendulum shift in the other direction. There is an opportunity … Read the whole story
Brand marketers have begun to realize there is a chasm between the access to data they need and what is actually available to them … Read the whole story
"'[Company] is changing the game by extending the size of our [prospect] universe exponentially. They allow us to find more precise segments within our … Read the whole story
