RTBlog
by Tyler Loechner, Staff Writer
I learned a lot about transparency at OMMA RTB in Chicago today -- or at least I think I did, because the more I learned about it the more confusing … Read the whole story
by Tyler Loechner
Programmatic in mobile is turning into more than just a fad, and OpenX just placed a big bet on its future. The company has … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Extending the programmatic ad platform from online display to create addressable TV ads has been one of the industry's pet fantasies since I started … Read the whole story
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by Gavin O'Malley
It's no surprise that all in attendance for the OMMA RTB conference in Chicago, on Monday, are calling for greater procedural transparency. A little … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Kate Morris reminds marketers to stop thinking about keywords and start thinking about topics, which requires a slight change in thinking about the information … Read the whole story
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by Tyler Loechner
Adding to the already packed list of "something-based targeting," TubeMogul and Resonate have announced a partnership that will bring "motivation-based targeting" to online video … Read the whole story
by Joe Mandese
Depends on who you talk to. Or in the case of OMMA RTB Chicago, who's talking to you from the opening panel debate. Jen … Read the whole story
by Karl Greenberg
TV ads will air in 210 markets via buys on network, cable and spot TV. Placements will be on "The Amazing Race," "Big Bang … Read the whole story
by Gavin O'Malley
Sean "Diddy" Combs is betting big that young audiences will make room for Revolt.TV -- the digital extension of his new multi-genre, multichannel music … Read the whole story
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by Karl Greenberg
"Marketing Daily" talks to Dave Winslow, Dealer.com's chief digital space strategist, about media landscape for dealers, and its opportunities and challenges. Read the whole story