RTBlog
by Joe Mandese
One of the most surprising insights gleaned during the opening "branding" panel discussion at OMMA RTB Seattle was the discussion about how the "rest of the organization" is reacting to … Read the whole story
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by Tyler Loechner
The Media Rating Council has extended its "Viewable Impression Advisory" beyond 2013, and now says it expects to lift the advisory by the end … Read the whole story
by Tyler Loechner
Neustar's Aggregate Knowledge, a data management platform (DMP), has released its Q3 Global Media Intelligence Report, which reveals that social is 58% better at … Read the whole story
COMMENTARY
by Joe Mandese
Programmatic reached the tipping point vs. direct buys in the online display advertising marketplace in October, according to Adomic CEO Gabe Gotlieb, revealing data … Read the whole story