RTBlog
"RTB could potentially motivate media buyers to erroneously pay lower prices to advertise online while still expecting equal performance." That's what ExactDrive, a self-serve ad platform, derived after analyzing the … Read the whole story
Publishers looking for ways to offset losses from the growth in programmatic media buys, which in many cases undercut their business model, are offering … Read the whole story
COMMENTARYBig Data is being put to use by the enterprise, but it can also be harnessed for the good of the user. A new … Read the whole story
As the fall marks the start of multiple sport seasons (NFL, NCAA Football, NBA) and the end of another (MLB), it's not too surprising … Read the whole story
- COMMENTARY
ClickZ today posted an article calling automation the holiday gift that will help marketing teams not stress out over the next month or so. Read the whole story
Chris Paul signs on as global director of paid media. He's tasked with defining the shop's paid media strategy and rolling it out globally. Read the whole story
