RTBlog
Earlier this month, RTM Daily reported that Kantar Media had added digital ad networks, exchanges, and other ad tech vendors to its SRDS.com database, giving marketers and agencies the ability … Read the whole story
- COMMENTARY
There's a hot topic getting tossed around quite a bit as of late: programmatic direct, which furthers the notion of all online advertising headed … Read the whole story
- COMMENTARY
Most advertisers don't have the measurement tools they need to determine the effectiveness of their online video campaigns. About 60% of marketers say they … Read the whole story
- COMMENTARY
A Seeking Alpha post writes that "the ad tech industry continues to be a frustrating and difficult place for investors," citing Millennial Media's "numerous … Read the whole story
Click fraud continues to run rampant across the Internet through hijacked machines predominantly on residential IP addresses. Spider.Io CEO Douglas de Jager exposes the … Read the whole story
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Marketing Land has posted an article naming five use case scenarios of real-time marketing, including Breaking News (such as the BP Gulf oil spill) … Read the whole story
