RTBlog
by Tyler Loechner, Staff Writer
Will more and more brands do what Lenovo just did -- make agencies use a certain tech vendor, or else? (Okay, so I added the "or else" part, but it's … Read the whole story
by Laurie Sullivan
Twitter released an ad-targeting tool Thursday that allows advertisers to target users who have shown interest in specific brands or categories, even off the … Read the whole story
COMMENTARY
by Jeremy Ozen
The agencies of old are akin to redwoods: beautiful, massive trees that take decades to grow and can leave you in awe. But the … Read the whole story
by Tyler Loechner
The Exchange Lab, a London-based multiplatform programmatic exchange, today announced it has raised $8 million in funding from Business Growth Fund, a UK growth … Read the whole story
COMMENTARY
by Paul Alfieri
As the new year begins with the foundational technology now in place, I predict we will move on from the Big Data conversation, and … Read the whole story
COMMENTARY
by Tom Chavez
Today, Web experiences are about Big Data, with people categorized by "type" rather than recognized as individuals, while legacy software trades and transacts in … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
EConsultancy has posted a Q&A with Chris O'Hara, co-founder and CRO of Bionic Advertising Systems, on the topic of "programmatic direct." O'Hara explains why … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
Unlike the poetic poise tennis fans pay to watch emanate from Roger Federer or the brute force displayed by Rafa Nadal, when Jimmy Connors … Read the whole story