RTBlog
by Tyler Loechner, Staff Writer
How much better are above the fold impressions than below the fold, you ask? Judging by price paid, advertisers think they are 11% better, but viewable impressions have to yet … Read the whole story
by Joe Mandese
On the eve of Madison Avenue's major ad outlook updates, influential Wall Street analyst and former ad industry insider Brian Wieser this morning issued … Read the whole story
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by Tyler Loechner
"'[Company's] [New Product] combines scalable video production services, enhanced video marketing players, and state of the art real-time engagement analytics into a single platform. … Read the whole story
by Laurie Sullivan
U.S. retailers spent the most on paid-search ads during the holiday weekend, with an emphasis on mobile devices. The cost per click for smartphones … Read the whole story
COMMENTARY
by Paul Alfieri
As the new year begins with the foundational technology now in place, I predict we will move on from the Big Data conversation, and … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
It may or may not be true that, in 1899, the commissioner of the U.S. Patent Office said, "Everything that can be invented has … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
Unlike the poetic poise tennis fans pay to watch emanate from Roger Federer or the brute force displayed by Rafa Nadal, when Jimmy Connors … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Adweek notes that while Twitter "stepped up its ad game yesterday" with the launch of the Tailored Audiences program, it still "lags...in building a … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Search Engine Land has posted an article listing 10 things SEM (search engine marketing) veterans can teach marketers that are just starting to use … Read the whole story
COMMENTARY
by Jeremy Ozen
The agencies of old are akin to redwoods: beautiful, massive trees that take decades to grow and can leave you in awe. But the … Read the whole story