RTBlog
by Tyler Loechner, Staff Writer
Programmatic needs to keep working on the me's before people are ready for the we's. General consumer: "I'm being targeted on my computer. This is my cell phone. These are … Read the whole story
by Joe Mandese
In a move that could have some interesting implications for programmatic ad targeting, WPP's 24/7 Media unit has acquired Crystal Semantics, a company that … Read the whole story
COMMENTARY
by Jorge Aguilar, Susan Nelson
Big Data has the potential for real transformation. It's an opportunity to rethink how marketing works and how brands are managed in a more … Read the whole story
by Joe Mandese
After a relatively tepid year in which the world's ad economy expanded only 3.2%, the ad industry's rate of growth will more than double … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Mashable has posted an article explaining how to optimize marketing in real-time, noting that "A/B and multivariate testing, real-time data and micro-segment discovery" are … Read the whole story
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by Tyler Loechner
Adaptive Media, a supply-side platform (SSP) for publishers and content developers, today announced it has completed its acquisition of Ember, a real-time bidding (RTB) … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Personalizing your conversation with users through messaging may be more effective than personalizing the site or the app. Apps are leading the way, but … Read the whole story
by Steve Smith
Another commemoration, another failed attempt by a brand to enter the online conversation. This time, Campbell's brand SpaghettiOs steps into it with a misguided … Read the whole story