Programmatic needs to keep working on the me's before people are ready for the we's. General consumer: "I'm being targeted on my computer. This is my cell phone. These are … Read the whole story
In a move that could have some interesting implications for programmatic ad targeting, WPP's 24/7 Media unit has acquired Crystal Semantics, a company that … Read the whole story
Big Data has the potential for real transformation. It's an opportunity to rethink how marketing works and how brands are managed in a more … Read the whole story
After a relatively tepid year in which the world's ad economy expanded only 3.2%, the ad industry's rate of growth will more than double … Read the whole story
Mashable has posted an article explaining how to optimize marketing in real-time, noting that "A/B and multivariate testing, real-time data and micro-segment discovery" are … Read the whole story
Adaptive Media, a supply-side platform (SSP) for publishers and content developers, today announced it has completed its acquisition of Ember, a real-time bidding (RTB) … Read the whole story
Personalizing your conversation with users through messaging may be more effective than personalizing the site or the app. Apps are leading the way, but … Read the whole story
Another commemoration, another failed attempt by a brand to enter the online conversation. This time, Campbell's brand SpaghettiOs steps into it with a misguided … Read the whole story