RTBlog
by Tyler Loechner, Staff Writer
One of the most common pieces of advice a real-time marketer hears is that they must always be ready. In other words, they need to be constantly aware of what … Read the whole story
by Tyler Loechner
Supply-side platform (SSP) Adaptive Media on Wednesday announced it has signed a letter of intent with OneScreen, a B2B digital video services provider. The … Read the whole story
COMMENTARY
by Skip Brand
As reported in Online Media Daily, last week, the IAB released its Native Advertising Playbookto help guide practitioners to the best possible path. The … Read the whole story
by Tyler Loechner
AOL Networks' Adap.tv has announced it is expanding into Southeast Asia and will open a brand new office in Singapore. Alex Khan has been … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The fledgling display and retargeting company Dispop thinks its technology can outdo Google's, so it ran a study to prove its worth. The company … Read the whole story
by Tyler Loechner
Marketing technology provider Integrate today announced that it has secured $12.5 million in credit facilities from Silicon Valley Bank. Integrate has now received $35 … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
iMedia Connection has posted an article arguing that brands are perpetuating myths about programmatic by "stay[ing] in their lane and maintain[ing] the status quo." Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Citing an IAB report, Advertising Age today posted an article detailing three steps to build a programmatic sales team. Alanna Gombert, co-chair of the … Read the whole story
by Laurie Sullivan
Twitter has entered into a multi-year licensing agreement with Pitney Bowes to tap its location data for mobile services. The company will use the … Read the whole story
by Mark Walsh
Cross-device targeting firm Drawbridge has brought on another ex-Googler, Rahul Bafna, as vice president of product management. In that role, he will be responsible … Read the whole story