RTBlog
by Joe Mandese
For the record, you can say you heard the term here first. I can find no reference of it being used before, and Google has no query results for that … Read the whole story
by Tyler Loechner
Just weeks after the Media Rating Council (MRC) announced it will lift its viewability advisory in Q1 2014, officially backing its use as a … Read the whole story
COMMENTARY
by Jeff Sporn
Big data is a big deal, both in and outside the advertising world. Conventional wisdom holds that there's unlimited value in data, and marketers … Read the whole story
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by Tyler Loechner
VisualDNA, an audience insights company, today announced it has completed integrations with five technology platforms, including AOL Networks' Adap.tv and Advertising.com, DataXu, Krux and … Read the whole story
COMMENTARY
by Gal Topaz
In order to tap into the unlocked growth of programmatic video, ad networks need to reinvent themselves. No longer can they serve as a … Read the whole story
by Tyler Loechner
Advertising technology company Simpli.fi this morning announced it has closed a $16 million Series B round of funding led by Frontier Capital. Existing investors, … Read the whole story
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by Tyler Loechner
Programmatic video advertising platform BrightRoll today announced a strategic partnership with Nielsen. The partnership will integrate Nielsen Online Campaign Ratings into BrightRoll's console, providing … Read the whole story
by Joe Mandese
Fresh on the heels of high-profile public "exits" by some of Madison Avenue's biggest suppliers, most notably Nielsen, another one of the ad industry's … Read the whole story
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by Tyler Loechner
At the Email Insider Summit this morning, email data service provider TowerData announced it has acquired Rapleaf, a real-time data provider for email marketing. … Read the whole story
by Mark Walsh
Twitter-owned mobile ad exchange MoPub on Thursday introduced a native ad product for mobile app publishers using its platform. The company's Native Ad units … Read the whole story