For the record, you can say you heard the term here first. I can find no reference of it being used before, and Google has no query results for that … Read the whole story
Just weeks after the Media Rating Council (MRC) announced it will lift its viewability advisory in Q1 2014, officially backing its use as a … Read the whole story
Big data is a big deal, both in and outside the advertising world. Conventional wisdom holds that there's unlimited value in data, and marketers … Read the whole story
VisualDNA, an audience insights company, today announced it has completed integrations with five technology platforms, including AOL Networks' Adap.tv and Advertising.com, DataXu, Krux and … Read the whole story
In order to tap into the unlocked growth of programmatic video, ad networks need to reinvent themselves. No longer can they serve as a … Read the whole story
Advertising technology company Simpli.fi this morning announced it has closed a $16 million Series B round of funding led by Frontier Capital. Existing investors, … Read the whole story
Programmatic video advertising platform BrightRoll today announced a strategic partnership with Nielsen. The partnership will integrate Nielsen Online Campaign Ratings into BrightRoll's console, providing … Read the whole story
Fresh on the heels of high-profile public "exits" by some of Madison Avenue's biggest suppliers, most notably Nielsen, another one of the ad industry's … Read the whole story
At the Email Insider Summit this morning, email data service provider TowerData announced it has acquired Rapleaf, a real-time data provider for email marketing. … Read the whole story
Twitter-owned mobile ad exchange MoPub on Thursday introduced a native ad product for mobile app publishers using its platform. The company's Native Ad units … Read the whole story