RTBlog
by Tyler Loechner, Staff Writer
Private exchanges have very publicly become a strategy of note this year for programmatic traders, but what kick-started that path of growth? Victor Milligan, chief marketing officer of Nexage,
suggested … Read the whole story
COMMENTARY
by Anna Bager
Social media found its monetization paths in 2013, while both ad creative and ad ops advanced and geotargeting thrived. In 2014, the reality of … Read the whole story
by Tyler Loechner
Competition for mobile advertising space available for real-time bidding (RTB) has increased in a major way this year. Bid density, or the number of … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Econsultancy has posted an article listing "10 questions to ask your prospective real-time bidding (RTB) agency," with agency meaning traditional advertising agency. Read the whole story
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by Steve McClellan
Mediahub/Mullen has created a partnership with demand-side platform and data management firm OwnerIQ, the companies said. The agency is keenly interested in honing its … Read the whole story
by Laurie Sullivan
Marin Software will begin to offer a targeting option that integrates first- and third-party data through a partnership with BlueKai. The agreement, announced Monday, … Read the whole story