Last week I posted an article exploring programmatic's place in place-based media. In it, I stated my belief that, while programmatic trading does exist for place-based media, I don't think … Read the whole story
In the race to develop a programmatic infrastructure to buy and sell TV viewers the way agencies and trading desks now trade the right … Read the whole story
The "new" programmatic direct transaction model follows the same pricing mechanism as the traditional guaranteed inventory model. Thus, buyers find themselves in an automated … Read the whole story
In a decision that appears to preserve the competitive status quo of the addressable TV advertising marketplace, a U.S. District Court judge dismissed a … Read the whole story
Marketers will transform marketing departments from cost centers to revenue-generating business units in 2014. Data helps with this transition, along with digital key performance … Read the whole story
It's no secret that marketers spend more in the months leading up to the holidays when it comes to targeting gift givers, but it's … Read the whole story
I pulled some data-related prophecies to share with you, but here's my prediction first: Marketers will begin to use data to better understand the … Read the whole story
The agency's North America CEO has overhauled the shop's C-level suite and is re-thinking key areas including hiring and investment. He's also adding resources … Read the whole story
Throughout the mobile path to purchase, there are multiple times and ways that the consumer purchase decision can be influenced. As I've written about … Read the whole story
Search Engine Watch has posted an article calling paid search Big Data marketing's "next frontier." Read the whole story
PlaceIQ hired Paul Thenstedt as senior vice president of sales. Read the whole story