RTBlog
by Tyler Loechner, Staff Writer
Dave Helmreich, Neustar's vice president of media and advertising, thinks some privacy issues can't be overlooked when it comes to life after cookies. He also questions the validity of "the … Read the whole story
by Tyler Loechner
Video ad platform FreeWheel today announced it has partnered with comScore to bring comScore's validated Campaign Essentials (vCE) and validated Media Essentials (vME) to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
After surveying 2 billion mobile ad impressions throughout 2013, DG MediaMind offers up some helpful industry benchmarks on ad performance -- both click-throughs and … Read the whole story
by Joe Mandese
Dentsu, the Tokyo-based parent of 360i and Aegis Media, this morning announced the launch of the Dentsu Audience Network, a new agency trading desk … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Forbes today posted an article titled "What Every CEO Needs To Know About Data Analytics." "Of course, there is a lot of talk today … Read the whole story
by Laurie Sullivan
Visual IQ, which supports analytics and attribution modeling to understand how media performs, will integrate BlueKai's data on millions of unique consumers. The partnership … Read the whole story
by Wayne Friedman
Hulu's U.S.-based advertising revenue is estimated at $500 million, 17% higher than in 2012. "This is a significant slowdown over growth levels from 2011 … Read the whole story