RTBlog
The advertising technology space would be well served in learning a lesson from Aesop, a person that existed long, long before real-time bidding (RTB). The lesson I'm referring to comes … Read the whole story
The typical Internet user is served 1,707 display ads each month. Counting all Internet users, those display ads are worth $9.8 billion. With only … Read the whole story
COMMENTARYLong ago, science fiction author Isaac Asimov wrote of three rules, or laws about what robots can or cannot do. Google's latest investments away … Read the whole story
Google has made it easier to set up and run Engagement Ads campaigns across device screens on its display network by developing a simple … Read the whole story
- COMMENTARY
ClickZ has posted an article written by Matt Von der Muhll, managing director APAC at SpotXchange, saying there will be a shake-up in the … Read the whole story
