RTBlog
by Joe Mandese
The first part of that statement would be bad enough. The second part would raise questions about the vitality and the relevance of that medium, altogether. But that seems to … Read the whole story
by Laurie Sullivan
The online advertising industry endured major changes in 2013, such as new creative ad units like native ads. In the coming year, brands will … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Predictions are plentiful during the final 24 hours of a calendar year. I'm not going to predict the rise in programmatic ad buying. Nor … Read the whole story
COMMENTARY
by Skip Brand
2014 will be a big and exciting year for marketers and there will be winners and losers across the board. The winners will be … Read the whole story
COMMENTARY
by Joe Lavan
While missed KPIs are never a goal, they should be far from a nightmare. It's surprising that so many marketers throw the baby out … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
The year of 2013 was very telling for retargeting, and there is a wealth of knowledge to reap from the advancements -- which include … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age has posted an article saying data scientists should be on sales calls because "ad tech's complexities require explanations to clients that go … Read the whole story
by Joe Mandese
Wednesday was all things D-Day, as News Corp. shuttered the influential digital news brand, and relaunched it as the Wall Street Journal's WSJD, a … Read the whole story