RTBlog
by Tyler Loechner, Staff Writer
It's not a love story between people -- mostly because Meredith is a business, not a person -- but Meredith Corporation's new appointment of Chip Schenck as vice president of … Read the whole story
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by Tyler Loechner
MobileAds.com on Tuesday announced a partnership with Smaato that will give marketers a cloud-based way to create interactive rich media mobile banner ads in … Read the whole story
by Tyler Loechner
Integral Ad Science has cause to celebrate, and not just because its fresh off a $30 million Series D round of funding. The company … Read the whole story
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by Tyler Loechner
Publicis' Starcom MediaVest Group this week announced it has launched a technology platform, dubbed Content@Scale, to make content from top publishers readily available for … Read the whole story
by Wayne Friedman
Multitasking may hit new levels of complexity should Giga Entertainment Media efforts come to pass. The media technology company says it has developed technology … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age this week posted an article saying that a degree in engineering is the key to "unlocking doors to [the] marketing suite." The … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic advertising, fueled by Big Data, and individualized ads are "profoundly changing travel sales." That's according to Travel Weekly, which posted an article this … Read the whole story