RTBlog
by Tyler Loechner, Staff Writer
Viamedia is expected to today announce the appointment of Mark Lieberman as president and CEO. Lieberman was co-founder and CEO of TRA, a television and Big Data analytics, software and … Read the whole story
by Gavin O'Malley
Optilly, which emerged in 2012 with a SaaS-based social ads management platform for direct-response and brand marketers, is expected to launch an app install … Read the whole story
COMMENTARY
by Skip Brand
John Battelle, founder/CEO of Federated Media, saw the rise of programmatic coming from a mile away. Back in 2010, he realized that the number … Read the whole story
by Mark Walsh
Israel-based Yotpo, which provides e-commerce sites a platform for adding a social layer to product reviews, has raised $10.7 million in a first-round funding … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Rapid improvements in big data analytics have moved marketers closer to making personalized offers in real time, but analyzing fresh data fast enough to … Read the whole story
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by Tyler Loechner
Ayzenberg Group, an independent full-service agency based in Pasedena, Calif., has announced the appointment of Robert Brill as executive director of Influencer Outreach Network … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Squeezing out a few more years of old technology or strategies that have kept your company going won't work to improve revenue -- it … Read the whole story
by Joe Mandese
At a time when Madison Avenue has been consumed by the role Big Data is playing in transforming the rest of its marketing and … Read the whole story
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by Tyler Loechner
Damien Hodge has been appointed director of client and agency development at Xaxis UK. He previously worked at MediaCom, a GroupM agency partner. Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
What's the difference between "basic personalization" and real-time marketing? According to a ClickZ article, real-time marketing is one step above, and marketers need to … Read the whole story
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by Mark Walsh
Yahoo on Tuesday announced its acquisition of Aviate, a startup that provides an "intelligent homescreen" for Android phones that surfaces relevant information based on … Read the whole story