Viamedia is expected to today announce the appointment of Mark Lieberman as president and CEO. Lieberman was co-founder and CEO of TRA, a television and Big Data analytics, software and … Read the whole story
Optilly, which emerged in 2012 with a SaaS-based social ads management platform for direct-response and brand marketers, is expected to launch an app install … Read the whole story
John Battelle, founder/CEO of Federated Media, saw the rise of programmatic coming from a mile away. Back in 2010, he realized that the number … Read the whole story
Israel-based Yotpo, which provides e-commerce sites a platform for adding a social layer to product reviews, has raised $10.7 million in a first-round funding … Read the whole story
"Rapid improvements in big data analytics have moved marketers closer to making personalized offers in real time, but analyzing fresh data fast enough to … Read the whole story
Ayzenberg Group, an independent full-service agency based in Pasedena, Calif., has announced the appointment of Robert Brill as executive director of Influencer Outreach Network … Read the whole story
Squeezing out a few more years of old technology or strategies that have kept your company going won't work to improve revenue -- it … Read the whole story
At a time when Madison Avenue has been consumed by the role Big Data is playing in transforming the rest of its marketing and … Read the whole story
Damien Hodge has been appointed director of client and agency development at Xaxis UK. He previously worked at MediaCom, a GroupM agency partner. Read the whole story
What's the difference between "basic personalization" and real-time marketing? According to a ClickZ article, real-time marketing is one step above, and marketers need to … Read the whole story
Yahoo on Tuesday announced its acquisition of Aviate, a startup that provides an "intelligent homescreen" for Android phones that surfaces relevant information based on … Read the whole story