RTBlog
It's always fascinating just how much unavoidable things like location and the weather impact consumer behavior. "Unavoidable" might not be the prettiest word choice, but it gets the point across. … Read the whole story
Industries that have relied on "old school" sales and marketing strategies -- such as financial services and manufacturing -- are now driving the growth … Read the whole story
- COMMENTARY
2013 was a banner year (pun intended) for programmatic media. Both participants in the ecosystem and the systems/platforms they are leveraging are starting to … Read the whole story
The Media Kitchen has a new top digital chef. Joshua Engroff, a digital ad native with experience in agency, publishing, mobile and programmatic organizations, … Read the whole story
- COMMENTARY
In October 2012, Matt Seiler assembled the top managers of Interpublic's disparate Mediabrands organization for a high-level meeting to discuss a strategic pivot he … Read the whole story
AOL's Adap.tv has announced upgrades to its buy-side platform to include "expanded support of Nielsen's and comScore's measurement solutions." Adap.tv is making Nielsen and … Read the whole story
- COMMENTARY
If you had to pick the most vexing and talked about subject on Madison Avenue in 2013, it most likely would be one that … Read the whole story
"The trend has been that mobile was winning... it's now won." That quote from Google Chairman Eric Schmidt is how influential analyst Doug Anmuth … Read the whole story
- COMMENTARY
The 2012 Obama election teams raised the bar in the use of digital, social, database marketing and hyper-targeting. As such, a new standard has … Read the whole story
