For the second year in a row, the NFL Playoffs have provided a hotbed of real-time marketing opportunities. The first win of the day came form the unlikeliest of places, … Read the whole story
One of the oldest and largest British national daily newspapers -- "The Guardian" -- has already embraced programmatic trading, but it's about to kick … Read the whole story
Patrick Bonomo is out as COO of WPP's Spafax Networks unit, and is now head of operations at sister WPP search shop Catalyst. Bonomo, … Read the whole story
Turn, a marketing software and analytics platform, on Monday announced it has raised $80 million in Series E funding. Current investors including Norwest Venture … Read the whole story
The "Washington Post" is expected to Monday announce the addition of Rohan Stevens as programmatic advertising manager. He will oversee WP+, the company's publisher-side … Read the whole story
In 2014, we'll see ever-richer digital marketing opportunities, including optimized photo and video ads and a chance to take social beyond the confines of … Read the whole story