RTBlog
Marketers have tamed Big Data -- or at least they are trying to -- with automation. But not everything has been automated yet, which is why humans are looking to … Read the whole story
WebSpectator, a real-time ad exchange that measures a consumer's time spent viewing ads, on Wednesday announced it has received Media Rating Council (MRC) accreditation … Read the whole story
- COMMENTARY
The strength of a DMP (data management platform) is in its core -- the technology that processes and organizes vast amounts of data on … Read the whole story
Major financial institutions like Citibank take the responsibility of communicating vital information like local branch closures or technology glitches to customers during a natural … Read the whole story
- COMMENTARY
A slew of TV networks offer second-screen content that's synchronized to TV shows, but viewers aren't sold yet on its value. Only 13% of … Read the whole story
Call marketing technology provider Invoca on Tuesday announced closing $20 million in a third-round funding led by Accel partners and including prior investors Upfront … Read the whole story
- COMMENTARY
The Drum has reported that Guy Phillipson, CEO of the Interactive Advertising Bureau (IAB) UK, believes 2014 will mark the "end of the be … Read the whole story
Integral Ad Science on Tuesday announced it has received Media Rating Council (MRC) accreditation for its ad verification technology. Integral is an ad technology … Read the whole story
- COMMENTARY
I've become fascinated with comments across the Web left behind by advertising folks insisting the industry follow Do Not Track protocols. These days there … Read the whole story
Adobe on Tuesday announced it has combined Adobe Campaign and Adobe Experience Manager, two parts of its Adobe Marketing Cloud (the company's marketing suite). Read the whole story
Russian search engine Yandex will launch a feature integrating real-time posts from Facebook, and use the site's data to provide more relevant social-related search … Read the whole story
A multifaceted holiday campaign for Kahlua driven by a Pinterest-based sweepstakes and recipe/entertaining content engagement yielded strong results, according to the brand. The effort … Read the whole story
