RTBlog
by Tyler Loechner, Staff Writer
The one-year anniversary of RTM Daily and RTBlog passed on Tuesday, and Joe Mandese and I thought it would be a good idea to look back at the coverage. Tens … Read the whole story
by Tyler Loechner
Reduce Data, a demand-side platform (DSP), is expected on Thursday to announce the launch of an advertising workflow automation tool, dubbed Optimizer. Read the whole story
COMMENTARY
by Chris Sukornyk
2013 was kind to programmatic marketing. RTB display alone accounted for 20% of all digital ad spend. By 2017, it will reach 30%, or … Read the whole story
by Mark Walsh
Founded by two core members of the team behind Google Wallet, San Francisco-based Index aims to give traditional retailers the kind of granular shopping … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Multi-screen mobile commerce is starting to blend with targeted advertising at the gas pump. At the National Retail Federation Expo this week, I visited … Read the whole story
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by Tyler Loechner
Evocalize, a software-as-a-service company, is expected to Thursday announce the general release of its new customer conversation platform. In addition, the company has raised … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Search Engine Journal has posted a video interview with Marc Poirier, co-founder of Acquisio, on the topics of real-time bidding (RTB) and bid management. Read the whole story
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by Tyler Loechner
Coull, a video monetization platform for digital publishers, this week announced a partnership with LiveRail, a programmatic video advertising platform. Coull will put its … Read the whole story
by Gavin O'Malley
LiveIntent raised a fresh $20 million in funding. The company is moving to a bigger office in downtown Manhattan and hiring more sales staff … Read the whole story