RTBlog
The one-year anniversary of RTM Daily and RTBlog passed on Tuesday, and Joe Mandese and I thought it would be a good idea to look back at the coverage. Tens … Read the whole story
Reduce Data, a demand-side platform (DSP), is expected on Thursday to announce the launch of an advertising workflow automation tool, dubbed Optimizer. Read the whole story
- COMMENTARY
2013 was kind to programmatic marketing. RTB display alone accounted for 20% of all digital ad spend. By 2017, it will reach 30%, or … Read the whole story
Founded by two core members of the team behind Google Wallet, San Francisco-based Index aims to give traditional retailers the kind of granular shopping … Read the whole story
COMMENTARYMulti-screen mobile commerce is starting to blend with targeted advertising at the gas pump. At the National Retail Federation Expo this week, I visited … Read the whole story
Evocalize, a software-as-a-service company, is expected to Thursday announce the general release of its new customer conversation platform. In addition, the company has raised … Read the whole story
- COMMENTARY
Search Engine Journal has posted a video interview with Marc Poirier, co-founder of Acquisio, on the topics of real-time bidding (RTB) and bid management. Read the whole story
Coull, a video monetization platform for digital publishers, this week announced a partnership with LiveRail, a programmatic video advertising platform. Coull will put its … Read the whole story
LiveIntent raised a fresh $20 million in funding. The company is moving to a bigger office in downtown Manhattan and hiring more sales staff … Read the whole story
