Programmatic media-buying and native advertising have been flirting with one another for months now, but is it time they made it official? Read the whole story
Beaver Creek, which is part of Vail Resorts, recently ran an ad campaign using real-time snow conditions throughout the course of the ski season. … Read the whole story
Some 85.6% of marketers participating in a CMO Club study say that customer data stuck in silos prevents them from running multichannel campaigns that … Read the whole story
Street Fight has posted a Q&A with Eli Portnoy, GM of Thinknear at Telenav, a navigation and mapping company involved in mobile advertising. Portnoy … Read the whole story
Ad technology provider Ampush on Thursday announced it has appointed Tom Arrix to its board of advisors. Arrix was formerly VP of global marketing … Read the whole story
TV shows still need time to develop -- but TV viewers and marketers may not. Peter Duncan, creator/executive producer of Fox's new "Rake," said … Read the whole story
Samsung is looking to "wow" sports fans the world over this year with the release of its "Wireless Olympics Works" app that will turn … Read the whole story
Delivering on mobile's full potential, location-based ad targeting is finally ready for the big time. By 2017, spending on location-targeted mobile advertising will reach … Read the whole story