RTBlog
From my point of view as a consumer, apps have been lackadaisical when it comes to advertising. Sure, advertising for apps has existed, but were you a little caught off … Read the whole story
Digital video ad marketplace SpotXchange on Monday announced its 2013 financial results, which revealed significant growth in the programmatic space. The company reported that … Read the whole story
Motility Ads, a company that brands itself as a "mobile marketplace for app discovery," is expected to Tuesday announce ActivateTV, a technology that allows … Read the whole story
Bing and Fox News teamed up again to record real-time audience sentiment about President Obama's State of the Union address, allowing viewers to express … Read the whole story
Admedo, formely Adizio, on Monday announced the launch of a self-serve online advertising platform. The platform will allow businesses to buy online advertising via … Read the whole story
Video ad platform LiveRail this week announced that Peter Naylor has been appointed to its Board of Directors. Naylor was formerly EVP of digital … Read the whole story
- COMMENTARY
Real-time bidding offers indie publishers an efficient way to maximize their revenue stream. "We grew up with the reality of technology stripping out inefficiencies … Read the whole story
