RTBlog
Federated Media on Tuesday announced the sale of its content marketing arm to LIN Media and the rebranding of its programmatic arm to sovrn Holdings, Inc. Walter Knapp, former chief … Read the whole story
He's moving from the holding company's Digital Technologies Division and will hold the titles President and Chief Growth Officer. Earlier he established the predecessor … Read the whole story
The ability for search engines to analyze behavior remains an extremely important consideration for marketers when designing and bidding on paid-search and product listing … Read the whole story
RTB House, a technology agency that develops its own technology for real-time bidding (RTB), this week announced it has launched in the UK and … Read the whole story
The volume of cookies set by third parties has surged, thanks largely to the boom in ad tech. That growth in cookies has resulted … Read the whole story
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Talk to experts about real-time marketing (RTM) and you can almost feel them wince. It's not that they aren't excited about the sudden attention … Read the whole story
- COMMENTARY
ClickZ has posted an article saying "premium mobile video" doesn't fit into the programmatic picture "when you look at the economics." Read the whole story
- COMMENTARY
Search retargeting uses display advertising to target users that have performed specific searches. For example, once a user performs a search within a publisher … Read the whole story
