Real-Time Daily
Wednesday, January 29, 2014
  • Publicis Groupe's VivaKi Taps Beringer To Run Its AOD Unit

    He's moving from the holding company's Digital Technologies Division and will hold the titles President and Chief Growth Officer. Earlier he established the predecessor … Read the whole story

  • Behavior Analysis Triggering Increase In Paid-Search Clicks

    The ability for search engines to analyze behavior remains an extremely important consideration for marketers when designing and bidding on paid-search and product listing … Read the whole story

  • RTB House Expands To UK, Ireland

    RTB House, a technology agency that develops its own technology for real-time bidding (RTB), this week announced it has launched in the UK and … Read the whole story

  • IAB Explores Alternatives To Cookies

    The volume of cookies set by third parties has surged, thanks largely to the boom in ad tech. That growth in cookies has resulted … Read the whole story

  • RTM: Preparing to Be Spontaneous

    Talk to experts about real-time marketing (RTM) and you can almost feel them wince. It's not that they aren't excited about the sudden attention … Read the whole story

  • Is There Room For 'Premium Mobile Video' In Programmatic?

    ClickZ has posted an article saying "premium mobile video" doesn't fit into the programmatic picture "when you look at the economics." Read the whole story

  • Search Remarketing: What You Need To Know

    Search retargeting uses display advertising to target users that have performed specific searches. For example, once a user performs a search within a publisher … Read the whole story