RTBlog
by Tyler Loechner, Staff Writer
Two ad technology companies that specialize in real-time bidding (RTB) -- OpenX and The Trade Desk -- were this week involved in a minor gaffe on the Facebook Exchange (FBX). … Read the whole story
by Tyler Loechner
Being seen on the big screen during the Super Bowl is not the only video strategy marketers are going with this year. Video ad … Read the whole story
COMMENTARY
by Lora Schaeffer
Once upon a time, marketers would create epic campaigns, unveil them to the world, and sit back to bask in the glow of consumer … Read the whole story
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by Tyler Loechner
Precision Health Media, a programmatic tech provider, on Thursday announced it has rebranded as PageScience. The company formerly served pharmaceutical and consumer brands. With … Read the whole story
COMMENTARY
by Brian Wieser
Yahoo's CEO Marissa Mayer indicated this week that there would be no replacement for her former COO Henrique de Castro, and that she would … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Forget about real-time marketing. Instead, agencies should be putting their best minds on "right-time marketing," according to Matt Wurst, Director of Social Marketing at … Read the whole story
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by Gavin O'Malley
The Interactive Advertising Bureau on Thursday announced its latest attack on click fraud, which has never been a bigger threat to the industry. This … Read the whole story
COMMENTARY
by Jeff Hirsch
Recalling eighth-grade civics may not be the most exciting thing in the world. However, if you'll bear with me, the fundamental principles of economics … Read the whole story