Two ad technology companies that specialize in real-time bidding (RTB) -- OpenX and The Trade Desk -- were this week involved in a minor gaffe on the Facebook Exchange (FBX). … Read the whole story
Being seen on the big screen during the Super Bowl is not the only video strategy marketers are going with this year. Video ad … Read the whole story
Once upon a time, marketers would create epic campaigns, unveil them to the world, and sit back to bask in the glow of consumer … Read the whole story
Precision Health Media, a programmatic tech provider, on Thursday announced it has rebranded as PageScience. The company formerly served pharmaceutical and consumer brands. With … Read the whole story
Yahoo's CEO Marissa Mayer indicated this week that there would be no replacement for her former COO Henrique de Castro, and that she would … Read the whole story
Forget about real-time marketing. Instead, agencies should be putting their best minds on "right-time marketing," according to Matt Wurst, Director of Social Marketing at … Read the whole story
The Interactive Advertising Bureau on Thursday announced its latest attack on click fraud, which has never been a bigger threat to the industry. This … Read the whole story
Recalling eighth-grade civics may not be the most exciting thing in the world. However, if you'll bear with me, the fundamental principles of economics … Read the whole story