Real-Time Daily
Friday, January 31, 2014
  • Demand For Online Video Ads Increases Threefold Following Super Bowl

    Being seen on the big screen during the Super Bowl is not the only video strategy marketers are going with this year. Video ad … Read the whole story

  • Long Live The #SuperBowl

    Once upon a time, marketers would create epic campaigns, unveil them to the world, and sit back to bask in the glow of consumer … Read the whole story

  • Precision Health Media Rebrands, Offers Tech To Other Verticals

    Precision Health Media, a programmatic tech provider, on Thursday announced it has rebranded as PageScience. The company formerly served pharmaceutical and consumer brands. With … Read the whole story

  • Memo To Marissa Mayer

    Yahoo's CEO Marissa Mayer indicated this week that there would be no replacement for her former COO Henrique de Castro, and that she would … Read the whole story

  • Replace Real-Time With Right-Time!

    Forget about real-time marketing. Instead, agencies should be putting their best minds on "right-time marketing," according to Matt Wurst, Director of Social Marketing at … Read the whole story

  • Click Fraud Costs Marketers $11B, IAB Issues Key Report

    The Interactive Advertising Bureau on Thursday announced its latest attack on click fraud, which has never been a bigger threat to the industry. This … Read the whole story

  • Macroeconomics And The Digital Space

    Recalling eighth-grade civics may not be the most exciting thing in the world. However, if you'll bear with me, the fundamental principles of economics … Read the whole story