RTBlog
by Tyler Loechner, Staff Writer
As a football fan, I actually enjoyed watching a dominant performance, though I could have done with a closer finish. It turned into a blowout, and marketers attempting to make … Read the whole story
by Laurie Sullivan
Too many marketers misunderstand programmatic buying, and as a result become overwhelmed, overpay, and lose bids they should have won. Although more than $3.5 … Read the whole story
by Joe Mandese
Experts tell me I have only six seconds to engage you. If the six-word "story" above did not, then I have failed. If it … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Advertising technology companies as a category are bad at marketing. Instead of creating customers, we too often create confusion in the marketplace. Read the whole story
by Larissa Faw
The firm's real-time marketing plan will poke fun at other Super Bowl advertisers by "recreating" their ads using hand puppets on Vine. Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Programmatic buying has vaulted to the forefront of digital media in the last year, and is poised for more growth in 2014, by all … Read the whole story