RTBlog
by Tyler Loechner, Staff Writer
Santa Monica-based merchant bank Siemer & Associates LLC on Tuesday released its Winter 2014 Online Advertising Report, which highlights ad technology companies, real-time bidding (RTB), and private
marketplaces. David Siemer, … Read the whole story
by Tyler Loechner
WPP's largest trading desk, Xaxis, on Monday announced it has acquired Bannerconnect, a programmatic technology provider. Bannerconnect is based in the Netherlands. The acquisition … Read the whole story
by Tyler Loechner
Grapeshot, a UK-based digital ad technology company, is expected Tuesday to announce that its tech offering is now available in markets in which real-time … Read the whole story
by Mark Walsh
Earlier this year, mobile ad network Mojiva's Mocean Mobile ad-serving unit launched a real-time bidding exchange to help meet growing demand for programmatic buying. … Read the whole story
by Joe Mandese
The next generation of Madison Avenue audience-targeting very likely will be fought over IP -- not the acronym for "Internet protocol," where so much … Read the whole story
by Laurie Sullivan
Experian Marketing Services soon will begin rolling out a tool that connects the digital advertisements that consumers see to their purchases by integrating several … Read the whole story
by Mark Walsh
Mobile app analytics and marketing platform Localytics on Tuesday announced securing $17 million in a third round of funding led by Foundation Capital and … Read the whole story
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by Amy Corr
Videology named Theresa Fenner as senior account executive. Read the whole story
COMMENTARY
by Skip Brand
I am a huge fan of Flite and its CEO, Will Price, due to the company's ability to add what is really needed for … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Local businesses are now getting the ability to target the hungry in real time, with geo-precision. The mobile phone moves the push billboard model … Read the whole story