RTBlog
by Tyler Loechner, Staff Writer
"RTM Daily" has proven its flexibility once again, as it today stands for "Right Time Mobile." Apparently, "real-time" died over the weekend. Joe Mandese wrote about it for our Weekend … Read the whole story
by Tyler Loechner
The great ad tech IPO boom of 2013 has continued into 2014. The Rubicon Project has filed for a $100 million IPO. Rubicon's revenue … Read the whole story
by Tyler Loechner
Mobile real-time bidding (RTB) ad exchange Smaato on Wednesday released its global mobile RTB Insights Report for Q4 2013, a lengthy report detailing trends, … Read the whole story
by Laurie Sullivan
After DG's sale of its TV ad distribution operations, which execs expect to close Feb 7, its remaining businesses become available under the new … Read the whole story
COMMENTARY
by Andrew Boer
Last week Federated Media split its legacy content marketing business from its programmatic, ad-buying business, which is now called sovrn. Whether this move spells … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
There has been an eye-opening surge in the development and introduction of new T/V (Television/Video) formats. These innovations lay ground for improvements I have … Read the whole story