RTBlog
by Tyler Loechner, Staff Writer
With the news this week that Rubicon Project filed for an IPO worth up to $100 million, one has to wonder how their story will play out in the public … Read the whole story
COMMENTARY
by Jimi Smoot
As marketers, our battlefield is the marketplace. Taking this idea to heart, lately I have been studying military philosophy and strategy to find ideas … Read the whole story
by Joe Mandese
At a time when some on Madison Avenue question the vitality of certain legacy media -- especially print -- the Nature Publishing Group has … Read the whole story
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by Tyler Loechner
NBC Olympics has tapped Information and Display Systems (IDS), a division of Sports Media Technology (SMT), for its production of the 2014 Olympic Winter … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Vivaki's Marco Bertozzi, executive managing director EMEA; Xaxis EMEA's Nicky McShane, VP of business development; and myHealthPal's Marry Keane Dawson, group CEO, offered The … Read the whole story
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by Tyler Loechner
Specific Media on Wednesday announced the launch of "Programmatic from Specific Media," which the company claims guarantees that all impressions bought via real-time bidding … Read the whole story
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by Larissa Faw
The Chicago-based agency will effectively serve as Sony's sales rep in the U.S. market. The system also provides marketers with real-time analytics. Read the whole story