RTBlog
by Joe Mandese
A couple of weeks ago, I wrote a column based on the fact that some estimates believe we currently have only six seconds to engage a consumer with digital content. … Read the whole story
by Tyler Loechner
"Programmatic direct" technology provider iSocket on Monday announced it has raised $5 million in a new funding round led by Time Warner Investments. Other … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It was not wishful thinking on our part. Mobile really was a big part of Super Bowl viewing -- even a constant companion for … Read the whole story
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by Tyler Loechner
It should come as no surprise that marketers spent 80% more on mobile real-time bidding (RTB) campaigns during the holiday season. What could be … Read the whole story
COMMENTARY
by Todd Wilson
As marketers, we generate and consume tremendous amounts of data - whether it's reporting from our own programs and campaigns, third-party research from trusted … Read the whole story
by Wendy Davis
Online ad exchanges command higher rates when they have access to data about other Web sites that consumers have visited. Overall, ad exchanges were … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
One of the contentions my co-author and fellow Online Media Spinner Joseph Jaffe and I are making is that "The Big One" is coming … Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau is releasing a new definition of advertising engagement, along with a list of core metrics around digital and legacy ads … Read the whole story