RTBlog
by Tyler Loechner, Staff Writer
Two things you often hear in the ad tech industry are "we need to work together" and "we need to have standard measurements." Several companies follow these credos, but they … Read the whole story
by Joe Mandese
Media-buying biggie Interpublic's Mediabrands is making a case for the local TV advertising marketplace to shift from conventional TV ratings to "impressions-based trading." The … Read the whole story
by Joe Mandese
In the battle to become online's -- and by default, digital's and possibly all other media's -- official advertising currency, comScore scored a major … Read the whole story
by Tyler Loechner
Sell-side platform (SSP) PubMatic on Monday announced the appointment of Terri Walter as chief marketing officer. The company also announced it has been selected … Read the whole story
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by Tyler Loechner
DoubleVerify on Monday announced it has acquired the "intellectual property and technology assets" from RealTargeting, a software company that attempts to learn the practices … Read the whole story
by Mark Walsh
PlaceIQ, a startup that provides mobile ad-targeting technology, has secured $15 million in a third-round funding. In connection with the new financing, the company … Read the whole story
by Tyler Loechner
MediaMath on Monday announced it has opened a regional office in Singapore to further expand into the APAC market. The company called APAC "one … Read the whole story
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by Tyler Loechner
Skinected has rebranded as ReactX, the company announced this morning at the IAB's Annual Leadership Meeting. ReactX stands for "reactive exchange." The company will … Read the whole story
by Wayne Friedman
Looking to kick-start CNN's sister network's fortunes, HLN is rebranding -- in a somewhat younger-skewing viewer direction. Albie Hecht, executive vice president and general … Read the whole story
by Erik Sass
HTC tapped agency Omnicom and ad tech specialist Aerva to create an 11-week-long campaign, centered on New York's Times Square, to promote the new … Read the whole story
COMMENTARY
by Chip Meyers
You don't need to consult the leading voices in the digital advertising industry to know that programmatic ad buying has altered the way forward-thinking … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Amex turned over its Instagram feed to a customer a week ago to post his everyday personal use of the card. When it works, … Read the whole story