RTBlog
by Tyler Loechner, Staff Writer
Neustar's Aggregate Knowledge on Wednesday released its Global Media Intelligence Report, 2013 Year In Review. The report breaks down 145 billion "ad events," 61 billion impressions, and 10.5 million
conversions … Read the whole story
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by Tyler Loechner
A6 Corporation, a Seattle-based Internet marketing data company, has gone coast-to-coast to find its programmatic match. The company on Tuesday announced the acquisition of … Read the whole story
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by Tyler Loechner
Clypd, an ad tech startup for television, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4As) and the Association of … Read the whole story
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by Tyler Loechner
Innovid, a tech platform for video advertising, on Tuesday announced a partnership with DoubleVerify that will bring "real-time video ad blocking" to its ad … Read the whole story
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by Tyler Loechner
Marketing technology provider Tapad on Tuesday announced the appointment of Jim Clark as senior vice president of sales. Clark will step into the role … Read the whole story
by Erik Sass
The owner of one of the country's largest supermarket chains, The Kroger Co., is bolstering its digital coupon capabilities with the purchase of You … Read the whole story
COMMENTARY
by Skip Brand
RTB is causing a major paradigm shift in how online ads are bought and sold, says Michael Smith, vice president of revenue platforms and … Read the whole story
COMMENTARY
by Brett Wilson
Did someone actually see my ad? That's a simple question, but as many marketers are discovering in display, the answer is often complicated. If … Read the whole story