RTBlog
by Tyler Loechner, Staff Writer
Programmatic has caught hold around the globe, which is why I'm always eager to hear new perspectives from people stationed in other countries. You'll hear that the programmatic market is … Read the whole story
by Tyler Loechner
Video ad platform Videology on Wednesday released an infographic that provides an overview of the U.S. video market during Q4 2013. The company managed … Read the whole story
COMMENTARY
by Lori Dekker
Most attribution approaches are stuck in the past, based on metrics and goals that are legacy to the brand, an issue all ad-tech providers … Read the whole story
by Gavin O'Malley
Skeptics say that native advertising requires too much customization to benefit from automated ad systems. But don't tell that to Bidtellect -- one of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Type in a URL or click on a link that takes you to a Web page, but the load time takes too darn long, … Read the whole story
by Joe Mandese
Saravanan Murugiah, director of ad operations at Interpublic's Mediabrands' trading desk Cadreon is leaving to become vice president-ad operations at ShareThis. Read the whole story
COMMENTARY
by Emily Vanides
The Council for Research Excellence (CRE) recently fielded its latest survey of Nielsen clients – our first since 2010 – canvassing clients for their … Read the whole story
by Gavin O'Malley
Facing slower growth in users and ad sales, Twitter is testing a new, very Facebook-like user interface. A significant departure from its simple, centered … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The integration of the physical and mobile shopping world continues. At the 11th annual Digital Signage Expo (DSE) in Las Vegas this week, the … Read the whole story
by Gavin O'Malley
Growing faster than ever, the market for Web-connected gadgets is set to surpass 6 billion units this year, per new estimates. If accurate, the … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Apparently, the new official time limit for customer engagement is six seconds, according to a recent post on real-time marketing. How did we come … Read the whole story