RTBlog
by Joe Mandese
By at least one measure, nearly half of all consumers say they are now connected all the time. The measure, which is based on on a recent online survey conducted … Read the whole story
by Steve McClellan
The IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and … Read the whole story
COMMENTARY
by Joe Nunziante
The news, announced this week, of Google and comScore parnering on metrics with validated Campaign Essentials is a major step forward for digital advertising. … Read the whole story
by Gavin O'Malley
Which social darling should brands be wooing this Valentine's Day -- Facebook or Pinterest? The upstart site gives the social network giant a run … Read the whole story
COMMENTARY
by Justin Choi
2013 will be remembered as the year "native advertising" transitioned from a buzzword to a full-fledged category. As with any newborn, there will certainly … Read the whole story
by Laurie Sullivan
Voice search, Sitelinks and click-to-call features from Google and Bing make it easy for consumers to research information online via a mobile phone. New … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A report earlier this month from comScore gave a good snapshot of how millennials use the Internet, their smartphones and social media. Indeed there … Read the whole story
by Karlene Lukovitz
Blue Diamond ran TV spots and in-program features during nationally televised USSA events on NBC in December and January, and it is running ads … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Marketers, you do have a mobile video strategy, right? If not, consider this your notice. Cisco said in its latest Internet traffic report that … Read the whole story
-
by Erik Sass
While The Guardian's editorial team was shaking things up with a historic scoop on digital spying, the feisty British newspaper's business side has been … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Remember when there was no such thing as a Like? If you're looking for a successful and cost-effective Facebook strategy in 2014, you need … Read the whole story
by Mark Walsh
MEC has named Rachel Pasqua as head of mobile for MEC North America. She succeeds Andy Wasef in that role, who has left the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Young adults are more likely to be influenced by celebrities, and these screen idols are modeling behavior that might get their fans thinking about … Read the whole story