RTBlog
by Tyler Loechner, Staff Writer
Collecting consumer data online may be easy, but it lacks in one area: instant gratification for the user. Collecting consumer data offline may require more work, but its real-time gratification … Read the whole story
by Karl Greenberg
Crooners and Instagram love songs are part of social campaigns that Smart car and Honda, respectively, did on Valentine's Day. The former's "smart crooners" … Read the whole story
by Laurie Sullivan
Marketers may soon look toward companies licensing stock images and videos to integrate their third-party data into their predictive ad-targeting models. Read the whole story
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by Amy Corr
The NBA launched an online campaign to promote its retail site, NBAStore.com, with a modern take on a typical retail catalog. Outfits change in … Read the whole story
by Joe Mandese
First, let me apologize for this week's version of "Cover Story." The one we were planning got disrupted due to severe weather conditions. But … Read the whole story
by Karl Greenberg
Lexus marketing is running three shifts with an always-on approach that includes a month-by-month cadence of campaigns that exploit unique media and digital technology … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Retailers are rushing to deploy in-store short range wireless contact with customers. But devices like Apple's iBeacons will not only help push content to … Read the whole story
COMMENTARY
by Andy Oakes
Sadly, the digital marketing world has failed to market itself very well for many years now. There are a few honourable exceptions but the … Read the whole story