RTBlog
"There's an app for that," something Apple filed to trademark in December 2009, is a humorous yet accurate way to describe the random wants of smartphone wielders. When it comes … Read the whole story
Media trading company MediaCrossing will announce a partnership to combine Lotame's data into its programmatic media-buying platform. The partnership combines MediaCrossing's quantitative analytics and … Read the whole story
- COMMENTARY
Tim Cadogan, CEO of OpenX, has been involved in RTB since its beginning, and has seen the industry grow into a multibillion-dollar industry very … Read the whole story
Viewability has become one of the more important metrics for advertisers, but it's still not perfect. In the case of video ads, how can … Read the whole story
COMMENTARYCreating an interactive digital window display that can connect with smartphones of consumers walking by can be more complicated than it looks. A while … Read the whole story
Describing it as a "game-changer," Ogilvy Labs today announced a deal to begin using a new mobile-based technology enabling brands to quickly and simply … Read the whole story
Brick-and-mortar shoppers who don't want to be being physically tracked via their smartphones are getting a new way to opt out. Think tank Future … Read the whole story
- COMMENTARY
The most common unit of measurement in digital advertising is the impression. And, it's the most common way that digital advertising is bought and … Read the whole story
