RTBlog
by Tyler Loechner, Staff Writer
"There's an app for that," something Apple filed to trademark in December 2009, is a humorous yet accurate way to describe the random wants of smartphone wielders. When it comes … Read the whole story
by Laurie Sullivan
Media trading company MediaCrossing will announce a partnership to combine Lotame's data into its programmatic media-buying platform. The partnership combines MediaCrossing's quantitative analytics and … Read the whole story
COMMENTARY
by Skip Brand
Tim Cadogan, CEO of OpenX, has been involved in RTB since its beginning, and has seen the industry grow into a multibillion-dollar industry very … Read the whole story
by Tyler Loechner
Viewability has become one of the more important metrics for advertisers, but it's still not perfect. In the case of video ads, how can … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Creating an interactive digital window display that can connect with smartphones of consumers walking by can be more complicated than it looks. A while … Read the whole story
by Joe Mandese
Describing it as a "game-changer," Ogilvy Labs today announced a deal to begin using a new mobile-based technology enabling brands to quickly and simply … Read the whole story
by Wendy Davis
Brick-and-mortar shoppers who don't want to be being physically tracked via their smartphones are getting a new way to opt out. Think tank Future … Read the whole story
COMMENTARY
by Reid Tatoris
The most common unit of measurement in digital advertising is the impression. And, it's the most common way that digital advertising is bought and … Read the whole story